Google Tag Manager

Analytics

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About Google Tag Manager

Google Tag Manager allows you to conveniently manage tags (such as tracking and marketing optimization JavaScript tags) on your site.

Supported Integration Types

Google Tag Manager can be integrated in the following ways:

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

Supported Device Types

Google Tag Manager can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

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