InnovidXP

Join a live demonstration of Tealium's native support for InnovidXP to see how Tealium makes it easier to implement and enrich this part of your digital stack.

InnovidXP is a cross-platform, tag-free measurement solution, powered by currency-grade impression data tied to an ad serving footprint representing 88% of U.S. CTV homes, and integrated with creative personalization technology.

Supported Integration Types

InnovidXP can be integrated in the following ways:

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

Supported Device Types

InnovidXP can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

2025 Future of Customer Data

Discover how real-time customer data is reshaping industries in the latest edition of our groundbreaking annual report.

Get the Report

9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344

By submitting this form, you agree to Tealium's Terms of Use and Privacy Policy.

1562