AdTech

LinkedIn Matched Audiences

Join a live demonstration of Tealium's native support for LinkedIn Matched Audiences to see how Tealium makes it easier to implement and enrich this part of your digital stack.

LinkedIn offers a centralized Data Management Platform (DMP) platform that aggregates LinkedIn advertiser data. DMP Segments act as staging entities, which can take in user information from a third-party provider, map them to LinkedIn member profiles, and output Ad Segments, which can then be used with other LinkedIn ads APIs. This connector will provide the ability to manage users and companies of DMP Segments.

Supported Integration Types

LinkedIn Matched Audiences can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

LinkedIn Matched Audiences can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

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