LiveRamp

AdTech

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About LiveRamp

Implement LiveRamp's pixel with ease through Tealium iQ. With our wizard-driven integration, you can create load rules to determine when and where to trigger this vendor. In addition, Tealium iQ's data mapping feature allows you to control which data points are shared with this vendor.

Supported Integration Types

LiveRamp can be integrated in the following ways:

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

Supported Device Types

LiveRamp can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Features

This integration offers these features:

Cookie Match
Tealium iQ LiveRamp Cookie Matching Service enables a buyer to associate the cookie that identifies a Tealium visitor and the cookie that identifies the user for LiveRamp.

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