Merkury by Merkle

Join a live demonstration of Tealium's native support for Merkury by Merkle to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Merkury, Merkle’s identity resolution platform, helps organizations master cookieless identity through control and transparency. Powered by people-based data across 1,000+ attributes, Merkury integrates with Tealium to increase site visitor identification rates, inform cross-channel targeting, personalization, measurement, and more. Using our wizard-driven integration, organizations can create load rules to determine when and where to trigger Merkury’s JavaScript tag. Tealium IQ’s data mapping feature allows you to control which data points are shared with Merkury.

Supported Integration Types

Merkury by Merkle can be integrated in the following ways:

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

Supported Device Types

Merkury by Merkle can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

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