AdTech

Microsoft (Bing Ads) Offline Conversions

Join a live demonstration of Tealium's native support for Microsoft (Bing Ads) Offline Conversions to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Microsoft Bing Ads Offline Conversions is a feature that allows businesses to track and measure the effectiveness of their online advertising campaigns by connecting online ad clicks to offline sales. This is especially useful for businesses that have a significant portion of their sales occurring offline, such as brick-and-mortar retail stores or service providers. Through this connector, business can send offline sales transactions and associate that data specific online ad clicks.

Supported Integration Types

Microsoft (Bing Ads) Offline Conversions can be integrated in the following ways:

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Microsoft (Bing Ads) Offline Conversions can be integrated in the following ways:

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

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