Unified ID 2.0

Identity

AdTech

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Join a live demonstration of Tealium's native support for Unified ID 2.0 to see how Tealium makes it easier to implement and enrich this part of your digital stack.

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About Unified ID 2.0

Unified ID 2.0 (UID2.0) is an open source ID framework created by The Trade Desk, which can be used to identify users instead of using third-party cookies. UID2.0 is created from a user's PII such as an email address or phone number. Integrate the UID2.0 framework within Tealium's CDP.

Supported Integration Types

Unified ID 2.0 can be integrated in the following ways:

Cookie Matching

Cookie matching tags associate a vendor-specific cookie ID with the Tealium Visitor ID.

Supported Device Types

Unified ID 2.0 can be integrated in the following ways:

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

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