Unified ID 2.0

Join a live demonstration of Tealium's native support for Unified ID 2.0 to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Unified ID 2.0 (UID2.0) is an open source ID framework created by The Trade Desk, which can be used to identify users instead of using third-party cookies. UID2.0 is created from a user's PII such as an email address or phone number. Integrate the UID2.0 framework within Tealium's CDP.

Supported Integration Types

Unified ID 2.0 can be integrated in the following ways:

Cookie Matching

Cookie matching tags associate a vendor-specific cookie ID with the Tealium Visitor ID.

Supported Device Types

Unified ID 2.0 can be integrated in the following ways:

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

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