AdTech

Teads Conversions

Join a live demonstration of Tealium's native support for Teads Conversions to see how Tealium makes it easier to implement and enrich this part of your digital stack.

The Teads connector allows you to collect event data on advertiser websites, complementing the existing Teads Pixel by offering improved accuracy through the capture of additional data beyond browser events, enhanced performance by providing more comprehensive data for advertisement optimization, and a data collection method that is server-to-server, ensuring independence from 3rd party cookies and direct data transmission that circumvents interruptions by ad blockers or cookie blockers, with the added capability of enriching measurements with offline events.

Supported Integration Types

Teads Conversions can be integrated in the following ways:

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Teads Conversions can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

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