AdTech

The Trade Desk CRM Data

Join a live demonstration of Tealium's native support for The Trade Desk CRM Data to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Customer relationship management (CRM) data is first-party data that includes all client information collected and shared across your organization. You can integrate your CRM data with The Trade Desk via Tealium’s The Trade Desk CRM Data connector to create data segments for audience targeting and conversion measurement.

Supported Integration Types

The Trade Desk CRM Data can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

The Trade Desk CRM Data can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

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