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Tune Postback Tracking

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Tune Conversion Tracking connector in Tealium is designed to track and attribute conversion events and other user interactions for digital marketing campaigns. Marketers can measure campaign performance and user engagement by sending conversion and event postbacks to Tune. The connector simplifies the integration process, allowing for the seamless data flow from multiple sources to Tune, which is crucial for optimizing advertising strategies and gaining insights into user behavior.

Supported Integration Types

Tune Postback Tracking can be integrated in the following ways:

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Tune Postback Tracking can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Features

This integration offers these features:

Real-Time Conversion Data Postback

Capture and relay conversion events in real-time from Tealium to Tune, ensuring immediate and precise tracking of user actions that lead to conversions, enhancing campaign performance analysis.

Enhanced Event Tracking

Track a wide array of user interactions beyond conversions, from user interactions to content views, providing a comprehensive view of user engagement and enabling more informed marketing decisions.

Seamless Data Integration

Effortlessly merge data from Tealium into Tune’s ecosystem, allowing for a unified approach to attribution and analytics across all marketing channels, driving better optimization and strategy refinement.

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