Twitter Conversions (API)

AdTech

Analytics

Social

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Join a live demonstration of Tealium's native support for Twitter Conversions (API) to see how Tealium makes it easier to implement and enrich this part of your digital stack.

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About Twitter Conversions (API)

The Conversion API will allow you to create a separate server-side application to pass conversion events to Twitter for use in optimization, measurement, and attribution across your campaigns. Using EventStream, you'll be able to measure the impact of running ads on Twitter by sending conversion events without the need for a Twitter website pixel.

Supported Integration Types

Twitter Conversions (API) can be integrated in the following ways:

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Twitter Conversions (API) can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

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