Ebook: First-party Data Strategy
A First-Party Data Strategy Combats Third-Party Cookie Loss
Amidst privacy concerns and regulatory laws, marketers face the loss of third-party cookies leading to challenges when trying to track and understand buyer behavior online. The first step in tackling third-party cookie loss is shifting to a first-party data strategy.
Download this eBook to:
- Learn key differences between first, second, and third-party data
- Understand the benefits of centering your CX strategy around first-party data
- Leverage 4 strategic steps in creating a first-party data strategy
Combat the Death of Third-party Cookies with a First-party Data Strategy
Third-party cook deprecation allows marketers to focus on first-party data collected directly from your customers. With this data, they are able to analyze how customers interact with their brands and provide truly personalized experiences to help retain existing customers, create new customer relationships, and ultimately drive revenue growth. Tealium helps fuel a first-party data strategy throughout the entire customer data supply chain.
“Ultimately, we experienced a 16.6% average increase in CTR across our email campaigns due to the higher quality, trusted customer data enabled by Tealium’s
Kristel De Blezer
Digital Expert, Partenamut
“We converted almost twice the rate as the second-best team,” says Geurts. “We were by far the best in the NBA, and we know that this is all due to Tealium and our data strategy.”
Senior Director, Analytics, Utah Jazz