The Future of CX Is Now

Org of the Future Event

Wednesday, 12 October
9:00 AM - 1:00 PM AEDT
QT Hotel, 133 Russell St, Melbourne

As the digital revolution accelerates, marketers are stretching their imaginations regarding the art of the possible in customer experience. The sky's the limit as technological advances unleash unlimited possibilities in personalisation. Yet, few organisations are able to realise the potential value of CX innovation to gain a competitive edge. The key to unlock value realisation lies in organisational transformation.

Hear from industry leaders on the exciting trends shaping the future of CX at Tealium's 'Org of the Future' event. You can also opt in to preferred roundtable discussions for a deep-dive into key areas of interest. After a coffee break, feel free to choose your own adventure through quality discussions with peers on the common challenges in digital transformation.

Register today, and get ready to build the next-gen data-driven organisation! The future of CX is now.

Choose your own adventure! Pick 2 roundtables to join.

Roundtable #1 | Getting Started With a CDP: Building a Future-Ready Data-Driven Enterprise

- How to know when your organisation is ready for a CDP
- Identifying the skills overlap in your team to manage a CDP
- How can your organisation better collect and activate first-party data

Roundtable #2 | First-Party First: The New Frontier in Cookieless CX Innovation

- Preparing your organisation for a world without cookies
- Understand what first-party data means for your business
- Preparing for the future - GA4, Metaverse and beyond

Roundtable #3 | Prioritising Privacy: Creating CX Excellence on a Foundation of Trust

- Future-proof your data strategy
- Steps to resolve the personalisation-privacy paradox
- Unlocking value with privacy-first CX

Roundtable #4 | Defining the Path to Value: Developing a Business Case for CDP Adoption

- Qualify the value of top CDP use cases
- Quantify the value of a CDP by use case and digital maturity
- Calculate the value a CDP can deliver for your business

Agenda

Wednesday, 12 October

1 Metaverse Marketing: Unlocking Value in a Virtual World
Oliver Moore, Client Partner, Meta

2 Creating Consent-First CX
Mathew Norton, Partner, Deloitte Digital

3 The Org of the Future: Structuring a Team That’s Built to Last
Kurt Gardiner, Senior Engineering Manager - Data & ML Engineering, NIB | Will Griffith, VP & GM APJ, Tealium

4 Choose your Own Adventure
Pick 2 roundtable discussions to join

Check Out the Amazing Brands
Speaking at Org of the Future Workshop

9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344

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