Tealium Earns 2025 Buyer’s Choice Award from TrustRadius

Tealium was recognized for its flexible, real-time capabilities, according to customers

SAN DIEGO | Oct. 29, 2024 – Tealium, the largest independent and most trusted customer data platform (CDP), was named a 2025 Buyer’s Choice award winner from TrustRadius. 

During the evaluation process, reviewers are asked if products and their support teams live up to expectations, and if they would they buy the product again. These answers shape whether or not a product is chosen as best in the three key areas: capabilities, value for price, and customer relationship. 

“Tealium’s Customer Data Hub winning the TrustRadius Buyer’s Choice Award is a testament to its ability to empower businesses with real-time customer insights and data-driven decision-making,” said Allyson Havener, SVP of Marketing and Community at TrustRadius. “This recognition, based entirely on unbiased customer reviews, highlights how Tealium helps organizations unify their data and create more personalized, impactful customer experiences.”

According to a review on TrustRadius from a leader within the professional services space, “Tealium’s Customer Data Hub serves as a core bridge between enterprise data ecosystems and customer real-time engagement platforms, as such we structure solutions to collect, distribute, integrate and enrich customer profiles across MarTech and AdTech solutions.”

Another TrustRadius reviewer that leverages Tealium for Conversions API (CAPI) solutions saw an overall 25% increase in return on advertising spend (ROAS) after implementation, with a 50% increase within its initiatives with Meta. 

The reviewer also stated, “Tealium Customer Data Hub’s focus on security and privacy is second to none, especially when you start to compare these to their competitors. This was one of the main reasons that we recommend it to our clients along with its ability to be easily managed by IT and marketing teams and the array of connectors already built in the ecosystem.”

For more information and to leave a review, check out Tealium on TrustRadius. 

To keep up with the latest company news, visit Tealium’s Newsroom.

About TrustRadius: 

TrustRadius is a buyer intelligence platform for business technology. We enable buyers to make confident decisions, through comprehensive product information, in-depth customer insights, and peer conversations. We help technology brands capture and activate the authentic voice of customers to improve their products, build confidence with prospects, and engage in-market buyers to improve ROI. Founded by successful entrepreneurs and headquartered in the technology hub of Austin, Texas, TrustRadius is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.

About Tealium 

As the most trusted CDP, Tealium connects data so businesses can better connect with their customers. Tealium’s real-time data infrastructure allows brands to power their AI models and activate data for enhanced in-the-moment experiences. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections from the world’s most prominent technology experts. Tealium’s solutions include a real-time customer data platform with machine learning, tag management, an API hub, and data management solutions that make customer data more valuable, actionable, privacy-compliant, and secure. Named as a Leader in the Gartner® Magic Quadrant for Customer Data Platforms™, more than 850 leading businesses globally trust Tealium to power their customer data strategies. For more information, visit www.tealium.com.