By: Heidi Bullock, Chief Marketing Officer, Tealium

The days of depending on opaque data sources and marketing to individuals without their consent is no longer accepted.

Many companies understand that one of the most valuable assets they possess is the relationship they have with their customers. Yet, how many organizations truly understand the different types of buyers well enough to delight them and keep them coming back year after year? The most successful organizations have figured out how to understand customer likes, dislikes and trends using customer data.

Recent trends, such as the sunsetting of third-party cookies and new privacy regulations, have added an extra layer of complexity for companies. The days of depending on opaque data sources and marketing to individuals without their consent is no longer accepted.

Continue reading the full story in CMSWire.

Originally published by CMSWire

Post Author

Natalie Passarelli
Corporate Communications Manager at Tealium

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