By: Heidi Bullock, Chief Marketing Officer, Tealium
The days of depending on opaque data sources and marketing to individuals without their consent is no longer accepted.
Many companies understand that one of the most valuable assets they possess is the relationship they have with their customers. Yet, how many organizations truly understand the different types of buyers well enough to delight them and keep them coming back year after year? The most successful organizations have figured out how to understand customer likes, dislikes and trends using customer data.