New White Paper Reveals Key Decisions for Buyers of Tag Management Systems

Tealium and LoganTod & Co. announce publication of “Buyers Guide to Tag Management Systems”, a white paper detailing key considerations for buyers of tag management and universal tag solutions.

San Diego, CA – February 23, 2011 – Tealium Incorporated, a leading provider of tag management systems, and Logan Tod & Co., a leading online performance optimisation consultancy in Europe, today announced the publication of “Buyers Guide to Tag Management Systems”, an authoritative guide covering key decisions for companies in the market for tag management systems.

The white paper describes the challenges that companies face with respect to page tagging today and how tag management systems help solve these problems. More importantly, the white paper provides a guide for web analytics and digital marketing professionals to help select the tag management system that’s right for their organisation.

“Tag management is one of the hottest developments in the field of digital marketing today,” said Matthew Tod, Founder and CEO of Logan Tod & Co. “At the same time, it’s still a new practice requiring a great deal of education by customers. This white paper helps practitioners better understand which solution is right for them.”

“We are proud to sponsor this white paper as it reflects some of the key considerations that companies need to take into account when in the market for a tag management system,” said Ali Behnam, Co-founder of Tealium. “The white paper is a reflection of Logan Tod & Co.’s extensive experience deploying universal tag and tag management systems across a multitude of clients & platforms.”

The white paper explains that there’s no “one-size-fits-all” strategy when it comes to tag management solutions and that companies ought to take their environment into consideration when making purchasing decisions. The white paper can be downloaded at http://www.tealium.com/business/white-paper.html.

About Logan Tod & Co

Logan Tod & Co. is Europe’s leading online performance optimisation consultancy, delivering guaranteed improvements to leading retail, consumer, finance, media and travel brands.

Logan Tod & Co. is based in Covent Garden, London, with a team of over twenty people. With over 160 client engagements and eight years of experience, Logan Tod & Co. has developed a structured and data-led process that ensures improvements and results. At the core is a detailed investigation of online and offline data, to really understand customers’ multi-channel behavior. For more information, visit:http://www.logantod.com/.