New integration brings OpenAI’s intelligence layer into Tealium’s real-time customer data streams for high‑value AI decisioning
SAN DIEGO | February 23, 2026 — Tealium today announced the launch of its new OpenAI Connector, enabling customers to seamlessly connect governed, real-time customer data with OpenAI models and return structured intelligence back into Tealium for immediate activation across channels. This new connector allows organizations to invoke OpenAI with custom prompts and mapped Tealium data, then send the model’s JSON response directly to Tealium for real-time enrichment and decisioning.
By embedding the OpenAI Connector directly into Tealium’s real-time data layer, enterprises can operationalize Generative AI (GenAI) inside their existing customer data pipelines, transforming AI from isolated experimentation into a governed, production-ready capability. OpenAI becomes an on‑demand intelligence layer that interprets, classifies, and reasons over trusted customer data, while Tealium remains the real-time data authority and activation layer enforcing consent, policy, and governance.
With the Tealium OpenAI Connector, customers can now:
- Send rich context to OpenAI using real-time event payloads and visitor profiles, including behavior, attributes, and journey state, via mapped Tealium data.
- Use Tealium as the control plane for AI prompts, deciding exactly which events, audiences, and attributes are sent to OpenAI and when.
- Return structured JSON outputs (for example, sentiment labels, propensity scores, and next-best actions) as Tealium events that can be captured in real time for enrichment and orchestration.
- Activate AI insights instantly across downstream destinations such as advertising, email, web personalization, and customer engagement platforms using Tealium’s 1,300+ turnkey integrations.
The OpenAI Connector is a key addition to Tealium’s growing AI Ecosystem, which includes integrations with Amazon Bedrock and other AI platforms so enterprises can remain vendor‑agnostic while centralizing data control and activation in Tealium. Together, these connectors enable organizations to bring their own models, agents, and workflows while relying on Tealium as the real-time data and orchestration hub for AI.
The Tealium OpenAI Connector is available today to customers globally. To learn more and access technical setup guidance, visit the OpenAI Connector Setup Guide.
