Tealium Adds Hayneedle.com, Lulu.com, The Finish Line, Inc., & ShoeMall.com to Its Growing List of E-Commerce Tag Management Clients

Tealium Also Announces Launch of New Book, “Buyer’s Guide to Tag Management Systems,” to Help Organizations Navigate Tag Management Landscape

PALM DESERT, CA (Feb 28, 2012) – Tealium, the leader in enterprise tag management, today announced at eTail West that several major e-commerce brands have selected Tealium’s tag management solution to help increase marketing results, reduce tagging costs, and improve site speed and performance.

Hayneedle.com, ShoeMall.com, The Finish Line, Inc., Lulu.com and others have chosen Tealium for its tag management needs after conducting an extensive review of the market. Lulu.com tapped Tealium for its deep functionality, next-generation methodology, and a best-in-class user interface that enables business users to add, modify and edit the web page tags of any digital marketing vendor with point and click simplicity — no JavaScript expertise required.

“Tealium has greatly eased the pain of adding and managing web page tags for both marketing and IT staff,” said Becca Quimby Liberman, acquisition marketing manager at Lulu.com, a leading print-on-demand e-commerce site. “Tealium allows us to be much more nimble when adding new online marketing partners, while also providing greater consistency in reporting across a variety of channels.”

The new customer additions reflect Tealium’s growing momentum in the e-commerce space, which includes US Auto Parts Network, Advance Auto Parts, Bluestem Brands, and many more.

This week, Tealium is exhibiting (booth #43) at eTail West, one of the largest e-commerce shows in the country. The event is taking place at the JW Marriott Desert Springs Resort & Spa from Feb. 27 to March 1. As part of the show, Tealium will be giving away free copies of its new book, “Buyer’s Guide to Tag Management Systems,” which details key factors to consider when choosing the right tag management system. The report was authored by Logan Tod & Co.

According to Ali Behnam, Tealium co-founder, e-commerce companies are acutely aware of the burden of managing web page tags because of the large number of online marketing vendors they use to maximize results.

“Retailers depend on these solutions to improve ROI,” Behnam said. “Until now, deploying and managing web page tags has been a necessary evil. With Tealium they can eliminate that burden instantly with a single line of code and put the control back in the hands of business users. We are very pleased to welcome these new customers to the Tealium family.”