Tealium Hosts Free Webinar Featuring Independent Research Firm: “Driving Digital Marketing Results With Tag Management”

San Diego, CA (Sep 6, 2012) – Tealium, the leader in enterprise tag management, today announced a free webinar featuring Forrester Research, Inc., an independent research company, that explores the growth of tag management as a new digital marketing best practice.

WHAT:
One of the biggest challenges in the field of digital marketing today is the tedious and expensive process of deploying and managing the web page tags (JavaScript snippets) required by most online marketing vendors. To address this issue, digital marketing professionals are looking to a new class of applications called tag management systems (TMS) to help efficiently add, edit and removes tags from web sites. On Sept. 18, 2012, thought leaders Ali Behnam, CEO of Tealium, and guest speaker Joe Stanhope, of Forrester Research, Inc., will discuss the latest trends and opportunities in tag management, including how marketers are using tag management to increase the speed and efficiency of their digital marketing operations.

Webinar attendees will learn:

• What is driving the demand for tag management
• The key benefits of tag management for digital marketers
• The evolution of tag management as a marketing function
• Key factors for evaluating different vendors and solutions
• Best practices, case studies and more

As a bonus, webinar attendees will receive free copies of Stanhope’s recent report, “Understanding Tag Management Tools & Technologies,” as well as Econsultancy’s “The ROI of Tag Management” and “Tag Management Buyer’s Guide.”

View the recording of this webinar.

WHO:
Joe Stanhope, Principal Analyst at Forrester Research, Inc.; Ali Behnam, CEO of Tealium

WHEN:
Sept. 18, 2012, at 10 a.m. PT / 1 p.m. ET