Tealium Introduces Industry’s First Universal Tag Certification Program

Tealium Universal Tag Certification Program Will Provide an Added Level of Credentials for Digital Consultancies and Interactive Agencies

San Diego, CA – June 15, 2010 – Tealium Incorporated, a leading provider of universal tagging technology, today announced the industry’s first certification program around their Universal Tag Platform. The Tealium Universal Tag Certification will attest to an agency’s skill and knowledge around deploying the Tealium Universal Tag on client sites.

The Tealium Universal Tag Certification is specifically for consultancies and interactive agencies that provide implementation services to their clients for various digital marketing solutions.

“As part of our dedication to promoting robust web measurement, we are excited to be working with Tealium said Gary Angel, President and co-founder at Semphonic, a leading web analytics consultancy. “It’s exciting to see the web analytics industry mature and more widely adopt the universal tag. It is a step in the right direction in standardizing web analytics deployments.”

“We are very excited about the Universal Tag certification,” said Ali Behnam, Tealium co-founder. “The program already includes four certified partners, across United States and Europe, allowing more companies to implement the Universal Tag through their digital  consultancy or interactive agency of choice.”

Tealium Universal Tag supports all tag-based solutions, including Google, Omniture, Webtrends, Unica, Yahoo!. DoubleClick, Atlas, SearchIgnite, Foresee Results, Bazaarvoice and many more.

More information can be found on the Tealium web site.

More information can be found about Semphonic at http://www.semphonic.com.