Tealium Launches Digital Velocity Europe to Help Marketers Better Leverage Tag Management

Econsultancy CEO Ashley Friedlein to Keynote June 20th Event; EMEA Customer Speakers Include T-Systems, PON Automotive

London, UK (Mar. 26, 2013) — Tealium, the leader in enterprise tag management, today announced the launch of Digital Velocity Europe, a one-day conference designed to help customers and strategic partners in EMEA increase their digital marketing effectiveness through the use of enterprise tag management.

Digital Velocity Europe, scheduled for June 20th at The Hatton in central London, provides a full day of customer success stories, product feedback sessions, digital marketing experts, valuable networking, and hands-on training. Econsultancy CEO and co-founder Ashley Friedlein will deliver the morning keynote on the latest digital marketing trends, including the role of tag management in improving online marketing agility and results. Current customer speakers include T-Systems, PON Automotive and other major brands.

The afternoon session will be dedicated to comprehensive, hands-on training via Tag Management University (TMU), the industry’s first formalised tag management training programme. Sessions will cover everything from tag management fundamentals to advanced training, including web analytics implementations, e-commerce deployments, data validation and testing, and more.

“Tag management is a significant development in digital marketing and plays an important part not only in achieving efficiency, but also in understanding and optimising the customer journey,” Friedlein said. “Increasing digital marketing velocity needs to be a key focus for marketers in 2013 and I look forward to discussing this at Tealium’s event.”

“Digital Velocity Europe will give me the opportunity to learn and network with like-minded marketers and swap advice on successful implementations,” said Stefan Sommer, Head of Business Intelligence for T-Systems, a division of Deutsche Telekom. “Tag management is now key to analytics strategy, and I am looking forward to hearing how its role in digital marketing will evolve.”

Digital Velocity Europe follows the hugely successful debut of Digital Velocity in the U.S., the industry’s largest tag management user conference. The event drew more than 200 people to the Hard Rock Hotel in downtown San Diego in January 2013. That event featured customer speakers from US Airways, Sony Online Entertainment, Nokia, Lincoln Financial Group and many more. To learn more and register for Digital Velocity Europe, head to http://www.digitalvelocityconference.com/europe.