SAN DIEGO, CA (September 22, 2014) –Tealium, the leader in enterprise tag management and real-time unified marketing solutions, today announced it has launched a new audience segmentation and data enrichment app on HubExchange. Delivering the power of Tealium® AudienceStream®, the app allows marketers to leverage Tealium’s real-time audience discovery and digital distribution platform within the Salesforce ExactTarget Marketing Cloud.
The announcement was made today at Salesforce ExactTarget Marketing Cloud’s Connections in Indianapolis. Connections is the premier digital marketing industry conference, providing three days of inspiration, education and entertainment, for a journey unlike any other.
Available in the HubExchange marketplace, the AudienceStream app enables marketers to identify key visitor attributes and take action on those visitors in real time to more efficiently and effectively turn visits into personalized experiences. Seamlessly integrated with Salesforce ExactTarget Marketing Cloud, the AudienceStream app combines visitor attributes collected by AudienceStream with other data sources in ExactTarget through data extensions, and supports triggered email events based on web and mobile behavior. Additionally, the AudienceStream app enables more relevant remarketing based on web and mobile user behavior data, and allows marketers to define ad-hoc segments without having to code or rely on developer resources.
“In today’s digital world, marketers need a comprehensive view of visitors and the ability to act on data in real time,” said Ali Behnam, Co-Founder and President of Tealium. “Our first-of-its-kind integration of AudienceStream with the Salesforce ExactTarget Marketing Cloud empowers joint customers to seamlessly prompt email interactions based on rich, real-time data points such as cart abandonment, product category affinity and other enriched visitor attributes, ultimately converting more visitors into consumers.”
AudienceStream is the latest innovation from Tealium that helps marketers solve their big data challenges at the source and correlate visitor-specific data across all digital touch points. AudienceStream enables marketers to discover their most valuable audiences, and then enrich visitor profiles to improve the impact and relevance of campaigns at each stage of the customer lifecycle.
“We are excited to welcome Tealium’s new audience segmentation and data enrichment app to HubExchange,” said Ian Murdock, vice president, platform services, Salesforce ExactTarget Marketing Cloud. “With Tealium’s support, we’re able to provide attendees actionable insights on how digital marketing is transforming business through email, mobile, social and the web.”
In addition to introducing the AudienceStream marketplace app, Tealium has added a host of new features and functionality to its first HubExchange marketplace app, Tealium Tag Management. With the Tealium Tag Management app, marketers can now leverage turnkey implementations for an industry-leading 700+ digital marketing technologies and support native mobile applications across all major operating systems, including iOS, Android, Windows Phone and BlackBerry. In addition, the industry’s first Data Layer Wizard enables customers to quickly identify and collect commonly used data sources, and Site Scan allows marketers to identify and audit all of the tags across various web properties.
To learn more about the AudienceStream app for HubExchange, visit the Tealium booth at Connections 2014 from Sept. 23-25, or visit here. To learn more about the Tealium Tag Management HubExchange application, visit here.
HubExchange is ExactTarget Marketing Cloud’s app marketplace that enables technology providers to build and deliver integrated applications within ExactTarget Marketing Cloud. Much like a consumer purchases and downloads apps on a smartphone, HubExchange enables marketers to access and install ExactTarget Marketing Cloud and third-party developed digital marketing apps, making it easy to integrate new features or marketing solutions to power marketing campaigns from within ExactTarget Marketing Cloud.