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Tealium for Healthcare

Power More Privacy-First Patient Experiences with Tealium for Healthcare

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Tealium for Healthcare

Our latest offering - Tealium for Healthcare - empowers Healthcare Organizations to gain control over consumer data collection, management, and transmission. Whether you are a Healthcare Provider, Payer, Pharmacy or any other regulated entity, our platform provides a flexible, robust data foundation that helps you comply with the latest patient privacy regulations, such as HIPAA, and ensures a rapid response to inevitable regulatory changes in the future.

Tealium for Healthcare also provides data orchestration capabilities so healthcare organizations can create personalized consumer experiences. By providing a privacy-centric, digital-friendly consumer experience, organizations are well-equipped to respond to outside competition and improve patient health outcomes.

Robust Data Foundation for Regulatory Compliance

360 Degree View of the Consumer

Tealium for Healthcare - Key Features

Tealium Core Features
Features to Support HIPAA Compliance

Unified Data Sources

  • Unite all of your marketing technologies with common definitions and nomenclature used to describe customer interactions. Reduces ETL costs

  • Ability to turn on/off any integration in seconds (in case of breach, regulatory change/guidance)

Real-Time, Secure Data Collection
  • True real-time collection, standardization and delivery

  • Mitigate risk and reliance on third-party data by building a first-party data foundation


Data Accuracy and Quality

  • Filter and monitor event data streams in real time

  • Augment and monitor data quality as data flows into the system


1,300 Turnkey Integrations

  • End-to-end customer data collection and activation

  • Marketer-friendly, no-code integration workflow

  • Integration marketplace including deep server-side integrations with the world’s largest media partners like Meta and Google.

Signed BAA from Tealium

  • Meta and Google are both required to have a signed BAA to transmit PHI. Tealium provides the ability to send PII to these vendors within HIPAA compliance. As a priority to our organization we sign BAAs for our HIPAA customers across the Healthcare and Pharma verticals.


Flexibility to adapt to changing market dynamics

  • Challenges raised by browser changes, ad blocking, and third-party cookie loss require a tag-based and API-based approach to data collection. Tealium provides the infrastructure needed to build back insights that may be lost from just client-side collection.


Secure, Privacy-by-Design Environment

  • Built-in Functionality for obfuscating and restricting PII, PHI, and sensitive data

  • BAA and DPA in place for all Vendors with Tracking Technologies

  • Patient Consent Capture and opt-out capabilities

  • Private Cloud Environment for PII + PHI (recommended)


Real-Time Opt-Out User Consent

  • Opt-out mechanism to comply with CCPA and other privacy laws.

Tealium’s Healthcare Partner Network

Tealium works with a comprehensive ecosystem of partners to provide healthcare solutions.
Implementation Partners

BlastX Consulting

A sampling of Tealium’s Technology Partners that will enter into a Business Associate Agreement (BAA)

A/B Testing and Experimentation


Analytics

Call Center Analytics

Communication

Custom Reporting


Compass
Data Integrity Monitoring


Sonar

For a full list of Tealium integrations, visit our Integrations Marketplace.

Key Resources

Industry Overview - Tealium for Healthcare

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CDP Starter Kit for Healthcare

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Tealium for Healthcare Documentation

Coming Soon

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9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
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9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
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