Moments iQ

Build trust, and deepen customer relationships, by capturing zero-party data with a clear value exchange and personalized experiences

Learn effective ways of collecting customer input to enrich audiences and deliver personalized experiences in our eBook - Unlocking Zero-Party Data

Read Ebook

Build trust by making zero-party data part of your customer interactions

Customers expect personalized experiences but are not always aware of how the first-party data is collected or used. Moments iQ empowers brands to gather customer preferences and input as zero-party data, ensuring customers feel heard and establishing a clear value exchange for more meaningful interactions.

Why Zero-Party Data Matters?

Gathering customer preferences doesn't have to be complicated or invasive,
it can be as straightforward as asking the customer directly.

It is accurate and reliable.

Zero-party data is collected directly from customers, so it is not subject to the same inaccuracies and biases as third-party data.

It helps build customer trust.

When customers know that their data is being collected and used in a transparent and ethical way, they are more likely to trust the brand.

It can be used to personalize experiences.

Zero-party data can be used to create personalized product recommendations, targeted marketing campaigns, and
tailored customer service experiences.

It helps businesses make better decisions.

Zero-party data can be used to inform business decisions, such as product development, marketing strategy, and
customer service operations.

"Zero-party data is data that a customer intentionally and proactively shares with a brand, which can include preference center data, purchase intentions, personal context, and how the individual wants the brand to recognize them.” Forrester

Key Use Cases for Moments iQ

Insights

Loyalty and trust through deeper customer understanding

Help your customers feel heard by collecting insights and preferences directly from your customers. Enrich data across the enterprise, with known user needs and interests. Setup a clear value exchange and relevant interactions for your customers, leading to lasting relationships built on trust.

Activation

Competitive differentiation through richer audiences

Build richer visitor profiles and precise audience segments using declarative data about customer intentions available only to you. Maximize your competitive advantage by activating these audiences across your ecosystem, using Tealium’s native 1200+ integrations.

Personalization

Provide contextual and personalized experiences

Collect data that is contextual and personal, but not sensitive, helping your customers feel heard and understood, not tracked and followed. Provide custom tailored offers, relevant content and personalized experiences without having to know who your customers are, giving them peace of mind, transparency and immediacy.

Key Features of Moments iQ

Real-time Activation

Capture and activate any data collected via Moments iQ in real-time. Send it to other vendors or to Tealium AudienceStreamCDP to enrich audiences and drive activations.

Dynamic Text

Personalize the prompt or the answers to each individual customer, by pulling in any data from the visitor profile in Tealium AudienceStreamCDP.

Custom Styling

Customize the look and feel of the Moments iQ prompt or embedded experience, so match your brand aesthetic.

Flexible Question Formats

Find the right type of interaction by selecting from a variety of prompts such as open text fields, radio buttons, checkboxes or simple buttons, with more options coming soon.

Precision Targeting

Target exactly when, where and who sees each prompt using “Load Rules” to fine-tune the timing and delivery of the Moments iQ experience.

Advanced Configuration

And if you don’t have the capability as a native feature, leverage Tealium iQ extensions and mapping to customize what you need.

Get Better Results from Your Existing Tech with Tealium

Chat With Us, We’re Here to Help! Fill out the form and we’ll contact you to discuss your use case and show you how Moments iQ can help.

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Moments iQ

Build trust, and deepen customer relationships, by capturing zero-party data with a clear value exchange and personalized experiences

Learn effective ways of collecting customer input to enrich audiences and deliver personalized experiences in our eBook - Unlocking Zero-Party Data

Build trust by making zero-party data part of your customer interactions

Why Zero-Party Data Matters?