The Innovation Landscape Has Never Been More Complex
CMOs, CIOs, and CDOs are confronted with a flood of emerging technologies, from Generative AI and AI Agents to Influence AI, TrustOps, and beyond.
The 2025 Gartner Hype Cycle for Digital Marketing cuts through the noise with data-driven insights on 25+ technologies across five critical phases:
Innovation Trigger → Peak of Inflated Expectations → Trough of Disillusionment → Slope of Enlightenment → Plateau of Productivity
Download the Official Report and Discover:
- Why CDPs are positioned for explosive growth over the next 2-5 years
- Which AI innovations are ready for enterprise adoption (and which aren't)
- How to time your technology investments for maximum ROI
- The data foundation requirements for emerging technologies like AI Agents and TrustOps
Gartner, Hype Cycle for Digital Marketing, Lizzy Foo Kune, Rachel Smith, Ben Bloom,
Suzanne White, Adriel Tel, David Walters, March 25, 2025
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Hype Cycle is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
The Innovation Landscape Has Never Been More Complex
CMOs, CIOs, and CDOs are confronted with a flood of emerging technologies, from Generative AI and AI Agents to Influence AI, TrustOps, and beyond.
The 2025 Gartner Hype Cycle for Digital Marketing cuts through the noise with data-driven insights on 25+ technologies across five critical phases:
Innovation Trigger → Peak of Inflated Expectations → Trough of Disillusionment → Slope of Enlightenment → Plateau of Productivity
Download the Official Report and Discover:
Gartner, Hype Cycle for Digital Marketing, Lizzy Foo Kune, Rachel Smith, Ben Bloom,
Suzanne White, Adriel Tel, David Walters, March 25, 2025
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Hype Cycle is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
