Ensuring Data Quality at BBVA Technology: QA Best Practices for Tealium

Speaker: Juan Carlos Gonzalez (MarTech Tech Lead, BBVA Technology)

Learn how to implement quality assurance across Tealium iQ, EventStream, and AudienceStream to optimize data quality and efficiency.

Juan Carlos shares strategies for normalizing data layers, validating schemas, and blocking unnecessary vendor tags to improve the martech stack. The session includes practical examples of catching data errors before they impact downstream systems and using controlled rollouts for new audiences and connectors.

Presented as part of a workshop at Digital Velocity London 2026.