Global Pharmaceutical Organization Drives Health Care Provider Leads Based on Real Time Intent

Challenge

In order to grow share of prescriptions and in turn revenue, the global pharma company needed to create a single view of healthcare providers, passing activity from both offline and digital channels to their CRM (Veeva) for prioritization of sales calls by provider based on intent scores and personalizing content in real time to drive registrations and increase prescription rates. They had difficulty combining these data sources due to slow, batched processes that required manual intervention. They were also concerned with privacy and consent and whether they were handling this data correctly.

Solution

By implementing Tealium’s AudienceStream, they were able to stitch together anonymous user data across technologies and channels to provide personalized and consistent experiences across touchpoints. With Tealium’s data collection tools, they were confident the data was in compliance with privacy and consent laws. By integrating Tealium, CRM, and ERM data together, they were able to share the data anonymously with third-party vendors without exposing PII data.

The business centralized data globally across its portfolio of products, which totals $50B+ in annual revenues. Key highlights include:

• Deployed Tealium across 50+ Global Website Properties
• Increased Customer Conversion Rate by 25% due to enhancing 25+ Service Chatbot integrations

Delivering Value

The organization leverages several AWS services, including: CloudFront CDN, Kinesis, EC2, S3, Route 53, DynamoDB, Kafka, Load Balancers, ElastiCache Redis, CloudWatch.