L&G's Head of Engagement Marketing Technology, Gareth Jones, and Tealium's Sr Customer Success Manager, Yasmin Willcox, share actionable strategies to transform customer understanding and engagement, at scale. This customer story was also included in Snowflakes Modern Marketing Data Stack 2026.
The results speak for themselves
L&G also built a proprietary lifetime value model that powers smarter marketing investments, all without duplicating data or creating new compliance risk.
