Case Study

Unifying Real-Time Data & Lifetime Value

Legal & General's Customer 360 Strategy
Struggling with Fragmented Data?Dive into this 16-minute conversation with one of the UK’s leading financial organizations, and hear how they transformed their marketing and call center strategies by integrating Tealium’s CDP with Snowflake’s AI Data Cloud.

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L&G's Head of Engagement Marketing Technology, Gareth Jones, and Tealium's Sr Customer Success Manager, Yasmin Willcox, share actionable strategies to transform customer understanding and engagement, at scale. This customer story was also included in Snowflakes Modern Marketing Data Stack 2026.

The results speak for themselves
L&G also built a proprietary lifetime value model that powers smarter marketing investments, all without duplicating data or creating new compliance risk.

You will learn how Legal & General leveraged Tealium & Snowflake to achieve:

Higher Call-to-Lead Conversion: 54% increase
Increased Online Purchase Conversion: 15% increase
Significant Return on Ad Spend (ROAS)

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Building a Data Foundation for AI-Driven Marketing and Fraud Prevention at a European Telecommunications Company

Tealium partnered with a leading telecoms provider to modernize its European marketing operations. The goal was to build a unified, AI-ready data infrastructure for advanced marketing automation, personalization, attribution, and fraud prevention. This initiative aimed to boost campaign efficacy, deepen customer insights and reduce fraudulent/declined orders through integrated analytics and machine learning. 1. The Challenge […]

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