Case Study

Unifying Real-Time Data & Lifetime Value

Legal & General's Customer 360 Strategy
Struggling with Fragmented Data?Dive into this 16-minute conversation with one of the UK’s leading financial organizations, and hear how they transformed their marketing and call center strategies by integrating Tealium’s CDP with Snowflake’s AI Data Cloud.

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L&G's Head of Engagement Marketing Technology, Gareth Jones, and Tealium's Sr Customer Success Manager, Yasmin Willcox, share actionable strategies to transform customer understanding and engagement, at scale. This customer story was also included in Snowflakes Modern Marketing Data Stack 2026.

The results speak for themselves
L&G also built a proprietary lifetime value model that powers smarter marketing investments, all without duplicating data or creating new compliance risk.

You will learn how Legal & General leveraged Tealium & Snowflake to achieve:

  • Higher Call-to-Lead Conversion: 54% increase
  • Increased Online Purchase Conversion: 15% increase
  • Significant Return on Ad Spend (ROAS)

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