When your digital marketing world includes managing 25 regions, seven marketing offices and a remote technical team within a fast moving industry – a streamlined, robust data foundation is mandatory.
Leveraging that data foundation for increased speed and improved customer experience however, takes a unique view on data, ROI and how far the data envelope can be pushed. That’s exactly what Intrepid Travel has done to dramatic effect – for example: new site rollouts are now sixteen times faster.
Read how the worlds largest online travel group have used first-party real-time data to drive faster online development across the globe, gain greater insight on each customer and helped the Intrepid marketing team deliver on their brand promise in a recent interview from CMO Magazine with Intrepid Travel CMO, Drew Martinez.
