Securely Using Data to Transform the Customer Experience

Challenge

Cambia Health Solutions wanted to build a secure, organization-wide data foundation connecting all of their properties. To make this a reality, they needed to collect and analyze data across their family of brands in a secure manner to better understand their consumers and their digital engagement experience.

Solution

By implementing Tealium’s Private Cloud solution, they were able to bring together online and offline data in a clean, correlated, real-time, and secure manner.

Securely Using Data to Transform the Customer Experience

Results

Using Tealium, Cambia was able to:

• Stitch together customer data across digital properties.
• Build a corporation-wide data foundation across all their properties.
• Prevent PHI data from flowing to third-party vendors.
• Ensure their customer data was secure and protected in a HIPAA-compliant environment.

“Tealium came alongside us, offering solutions time and time again. At the end we got to a solution that was going to work. We’ve implemented TiQ across 11 wholly-owned brands.”

– Bob Harris, Director, Market and Consumer Insights, Cambia Health Solutions

Driving Results

Ensure data was collected and stored in compliance with HIPAA. Prevented PII from flowing to 3rd-parties.

Download Case Study