Addressing the Privacy Paradox – How to Balance Personalization and Data Privacy

Addressing the Privacy Paradox: How to Balance Personalization and Data Privacy

The new era of privacy has created a catch-22 for organizations. Today’s consumer expects true personalization, from every business and not just Amazon. But this is difficult in an era where consumers are more conscious of their data privacy than ever. This apparent inconsistency between customer concerns over privacy and their actual online behavior and desires has been coined “The Privacy Paradox” by Gartner.

If organizations can achieve a balance of privacy and personalization, it can turn into a massive strategic advantage. Research by Accenture shows that 88 percent of consumers say companies that provide personalized experiences without compromising their trust are more appealing.

Watch to see how analytics, marketing, CX and IT teams can begin to work together to balance privacy and personalization through the right strategy, tools and organizational processes. You’ll also learn:

• The main barriers and challenges preventing organizations from delivering results through personalization
• How to establish a data supply chain and make your data a trusted asset (even in highly regulated industries
• Best practices for building data privacy practices with tech tools, organizational process, and strategy