Brooks Bell- From A/B Testing to A/B Personalization

Brooks Bell- From A/B Testing to A/B Personalization

The opportunity to personalize experiences across devices and marketing channels is upon us. To move toward omnichannel personalization and micro-segmentation, we need to take the best of what we’ve learned through a decade of a/b testing and apply those practices to a/b personalization. In this session, Sr. Optimization Analyst David Rose will highlight omnichannel examples and a vision for personalization that combines what we’ve learned from testing with the opportunities that new tools afford us in the realm of personalization.