Legal and General had a key challenge in being able to recognise individual customers and provide the individual experiences they expected based on their needs. In competitive and highly regulated environments such as this, communication on every level is key but how do you bring the right offerings to customers, at the right time, whilst ensuring you are protecting privacy and data?
Hear how by integrating Tealium AudienceStream, Legal and General have been able to connect and leverage thousands of data points to gain rich individual profiles and a deeper understanding of customer needs whilst fully respecting their preferences, permissions, and consent.
