Cross-selling Based on First Party Data

Learn how Mutual of Omaha unlocks the power of first-party data to drive intelligent cross-selling in the insurance industry. Understand how to leverage customer behavioral signals, policy information, and interaction history to identify high-potential cross-selling opportunities and deliver personalized insurance product recommendations. This presentation demonstrates how to create a seamless data ecosystem by integrating Snowflake's data warehousing capabilities, Optimizely's experimentation platform, and Salesforce Marketing Cloud's engagement tools.