Faster Website Updates with a Detailed Data Layer

Faster Website Updates with a Detailed Data Layer

As the number one university in Australia and ranked 33 in the world, University of Melbourne is a large and diverse education institution. Tealium empowers the many University faculties to manage their online assets while the core web team maintains ultimate control of what goes live. This shared ownership model and a detailed data layer enables faster and easier website updates and a high level of data consistency across faculties and systems. In ‘getting their data layer right’ the University has a solid foundation for greater student acquisition and growth.