From Data Foundations to ML-Driven Personalization: Transforming the Sports Streaming Experience

Learn how FanDuel - in partnership with Zion & Zion - built a data-driven foundation for advanced analytics and ML to unify siloed data sources into a single cloud-based data warehouse. FanDuel moved beyond basic reporting and embraced ML models to predict viewer preferences, personalize UX and inform decisions. These ML insights activated in Tealium’s CDP enabled smarter segmentation and ROI growth.