How Tealium DataAccess Solves Data Fragmentation

How Tealium DataAccess Solves Data Fragmentation

Traditional data platforms are plagued by the data fragmentation problem created by delayed batch processes and uncorrelated datasets. This results in backward–looking analyses that are too stale to act upon. Tealium DataAccess is an enterprise data hub solution that extends the power of Tealium iQ Tag Management, AudienceStream and other integrations by allowing you to access data collected from web and mobile touch points, online and offline channels, and real-time audiences.