Video

Overcoming Analytics Challenges with Tealium

Overcoming Analytics Challenges with Tealium

Oleg Kalenichenko, Director of Web Analytics at Cox Communications, shares how the residential and business telecommunications provider overcame significant challenges with their analytics set-up using Tealium. With Tealium, the company was able to create an extensive data layer based on their necessary requirements and really transition to a data-driven company.

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