Powering Adwords with Online & Offline Data
Take your first-party data to the next level. Tealium’s senior solution consultant, Jamie Wells, explains how to combine online and in-store data for optimization with Google.
Take your first-party data to the next level. Tealium’s senior solution consultant, Jamie Wells, explains how to combine online and in-store data for optimization with Google.
Tealium partnered with a leading telecoms provider to modernize its European marketing operations. The goal was to build a unified, AI-ready data infrastructure for advanced marketing automation, personalization, attribution, and fraud prevention. This initiative aimed to boost campaign efficacy, deepen customer insights and reduce fraudulent/declined orders through integrated analytics and machine learning. 1. The Challenge […]