Revolutionising Digital Experiences at Scale with REA Group & Tealium

Join us in conversation with Sarah Myers (GM of Audience and Marketing at REA Group), Andrea Farrell (Head of Product for Personalisation and Privacy at REA Group), Josh Slighting (Head of Product – Media at REA Group) and Caitlin Riordan (VP of Customer Success at Tealium) as they share their journey of transforming data strategy and personalising customer experiences at scale. Learn how migrating from a DMP to a CDP helped REA unlock real-time data activation, streamline integration, and drive smarter decisions. Discover how leveraging first-party data, in partnership with Tealium, enables REA to deliver relevant experiences to millions of visitors each month while building a privacy-first, data-driven approach.

Read the full case study here