The Anonymous Era Unplugged with Industry Analyst Andrew Jones
While it may sound like a staggering figure, only two to three percent of potential customers will share identifying information as they browse your company’s products or services across digital channels. That leaves a tremendous amount – 97 percent – of visitors as ‘unknown,’ yet a vast majority of today’s marketers focus on providing a personalized experience only after an identifier is provided. Even in an anonymous state, visitors are leaving behind valuable pieces of data that provide insight into their interests, preferences, and purchase intent. In this session, Andrew Jones, industry analyst, will lead an interactive discussion centered on building a more detailed customer view and developing more personalized experiences, even before an identifier is provided.
