Tripping- Opening Doors for Your Business with Marketing Flexibility
In today’s data-driven organizations, there is more pressure than ever before to justify spend and investments, demonstrate program ROI, and drive business value. At the same time, fragmented data sources and siloed technologies are resulting in unreliable data, making accurate attribution almost impossible. In this session at Digital Velocity 2016, Colin Gardiner, Vice President of Operations at Tripping.com, demonstrates how the right technology foundation can not only produce the reliable data needed to scale, but can open doors for your business to streamline complex operations, gain efficiencies and flexibility, and most importantly, generate more revenue.
