Trust is Golden: How Brands Can Prioritize Privacy in the Age of Data

Trust is Golden: How Brands Can Prioritize Privacy in the Age of Data

Consumer sentiments are taking shape around the changing data privacy landscape. Consumers are now willing to trust brands they like, but data privacy is becoming more important to them especially as they become more aware of how that data is being processed and used.

Watch for a discussion on the state of consumer data privacy based on recent research, as well as:

• Why consumers default to trust — and how brands can shore up that feeling
• Why transparency is key throughout the customer journey
• What companies can do to better serve the consumer in this landscape
• Best practices for getting started addressing regulations like CCPA