Digital Velocity Sydney
AI-Powered, Data-Driven: How Spark NZ Is Transforming Customer Decisioning

As telco offerings become commoditised, competitive edge now lies in smart data and AI use. Travena & Scott explore how Spark New Zealand leveraged Tealium’s real-time data and its AI engine, Kapello, to scale first-party data, improve customer experience, and drive growth.

Speakers:
Travena Addenbroke – Marketing Transformation & Gen Ai Lead, Spark New Zealand
Scott Kempster – MarTech Chapter Lead, Spark New Zealand