Webinar

The B2B digital advertiser's playbook with LinkedIn and Tealium

B2B advertising is undergoing a complete reset. Long sales cycles, fragmented buyer journeys, and the deprecation of third-party cookies have made traditional targeting and measurement strategies increasingly ineffective. At the same time, expectations for personalization and measurable ROI have never been higher.

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This webinar explores how leading marketers are rebuilding their digital advertising playbooks around trusted, first-party data—powered by Tealium and LinkedIn. Attendees will hear expert insights, customer success stories, and a step-by-step look at how Tealium’s real-time data foundation and LinkedIn’s professional ecosystem come together to drive higher conversions, lower CPAs, and more accurate attribution.

We’ll also explore the next frontier: AI-powered optimization. From predictive lead scoring to dynamic creative delivery, combining clean, consented data with advanced machine learning unlocks exponential efficiency. Join LinkedIn and Tealium experts to discover how to personalize at scale, recover lost conversions, and tie every impression to revenue impact.

What You'll Learn:

How to stop signal loss across channels and improve campaign visibility using server-side Conversions APIs.
How to connect CRM, behavioral, and firmographic data for more precise targeting and pipeline-level measurement.
How AI-powered optimization can boost efficiency, improve lead scoring, and deliver dynamic creative at scale.
Practical strategies to tie every impression to measurable revenue outcomes.

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