Brightening Everyday: The Kmart Engagement Strategy

Join Brad Blyth, CIO at Kmart, for a keynote on how Kmart is transforming customer engagement to make everyday living brighter. In this insightful session, Brad will delve into Kmart’s comprehensive data journey as well as innovative strategies that Kmart employs to engage and amaze customers, fostering loyalty and driving growth. From cutting-edge personalisation techniques to a robust first-party data strategy, learn how Kmart is setting a new standard in retail by consistently exceeding customer expectations and brightening their everyday lives.