Compliance-Ready Hyper-Personalisation: My Journey with Legal Teams Across Telco and FinServ

Shifting from DMPs to CDPs in telecom and banking brings technical, legal, and strategic challenges.

Drawing on experiences at Orange and BBVA, this session explores hyper-personalisation at scale while ensuring compliance. From cookie match rates and dynamic pricing to CDP adoption and first-party data strategies, Oscar shares quick wins and industry benchmarks to drive compliant, high-impact personalisation.

Speakers:

Oscar Lopéz – Digital Marketing Lead, BBVA