From Third-Party Reliance to First-Party Empowerment: Transition Essentials

Join Matt Parisi, Director, Product Marketing and Hazel Titus, Manager, Professional Services, APAC from Tealium as they delve into the Martech landscape. This session will explore the convergence of adtech and martech in response to new data privacy regulations and emerging technologies such as CAPI. Discover the essentials of transitioning from third-party reliance to first-party empowerment, including strategies for integrating first-party data, moving from DMPs to CDPs, and enhancing data quality and privacy compliance through innovative solutions.