Navigating the Shift from Product to CX

In an era where data is king, the transition from a product to a customer-centric approach is a strategic imperative. This session will delve into the journey of TUI’s successful rollout of a customer data ecosystem, highlighting the pivotal role of real-time data and customer focus across all touchpoints. We’ll explore the challenges of adapting to a market without third-party cookies, resolving identity amidst privacy concerns, and unifying scattered legacy data. Discover how personalization at scale is not just a possibility but a necessity in today’s market.