The Madtech Frontier: Adapting to Identity and 1st Party Data in a Post-Cookie Era

Join experts from MasOrange, Aller Media and Legal & General as they delve into the Madtech landscape. This panel will explore the convergence of adtech and martech in response to new data privacy regulations and emerging technologies such as CAPI. Learn how they are integrating 1st party data strategies, transitioning from DMPs to CDPs, and enhancing data quality and privacy compliance through innovative solutions.